Personal OS
An offline productivity system, built from scratch
Dashboard, task management, and notes — a self-built PWA that runs fully offline. HTML, CSS, JavaScript, no framework.
app.edwingaco.com →EDWIN GACO
Content Marketing · Creative · Systems
I build creative systems that help brands create better content, streamline production, and scale faster.
Fully booked with current partners — join the waitlist
Worked with
Expertise
Three capabilities, one system.
A
Content Marketing
- Creative Strategy
- Social Media
- Copywriting
- Content Planning
- Research
- Campaign Execution
B
Creative
- Creative Direction
- Graphic Design
- Thumbnail Design
- Video Editing
- Brand Assets
- Visual Storytelling
C
Systems
- Workflow Design
- Creative Operations
- AI Integration
- Automation
- Documentation
- Process Optimization
Featured Work
Things I've built, not just jobs I've had.
Creative Operations
Running the creative pipeline for an international education company
Content strategy, social management, hiring and QA for a video editing team, thumbnail direction, and AI workflow integration.
Growth Case
9× reach in two months
Grew a fitness account's Instagram reach 9× in two months, took followers from 200 to 800, and pushed another page's organic reach from 21 to 6,700.
AI Workflow
Using AI to compress production time
Claude, ChatGPT, and Gemini folded directly into research, scripting, and creative production — not as a novelty, as part of the pipeline.
Video Editing
Before / after reel — samples coming soon
Motion, subtitles, and storytelling. Reel slot reserved for the strongest edit samples.
Experience
4+ years, freelance.
Freelance creative professional working with startups, agencies, creators, and an international education company across content marketing, creative production, and systems building.
Currently leading creative and social operations for a course-creator company — content strategy, video editor team management, thumbnail direction, quality assurance, and AI workflow integration.
Brands
Sorted by what I did for them, not just who they are.
Content Marketing
Creative
Systems
Toolbox
What runs underneath.
Creative
Premiere Pro
Photoshop
Canva
CapCut
AI
Claude
ChatGPT
Gemini
Development
HTML / CSS / JS
Cloudflare
GitHub
VS Code
0
Years freelancing
0
Years in content marketing
0
Instagram reach, one case study
0
Brands worked with
About
Who's behind this.
I'm a self-taught marketer and creative who ended up building systems almost by accident — every time a project got repetitive, I looked for a way to make it reusable instead of doing it the same way twice.
I work at the intersection of content marketing, creative production, and the workflows that hold them together: strategy, video editing, thumbnail direction, hiring and managing editors, and increasingly, AI folded straight into the pipeline.
Outside of client work, I build my own tools — this site's design language grew out of the same instinct that led me to build a personal productivity OS from scratch. Minimalist interfaces, dark themes, and technology I can actually shape are what keep me interested.
Waitlist
Booked with my current partners right now.
My focus is fully on the people I already work with, so I'm not opening new slots at the moment. Leave your name and email for first access when that changes — and if someone pointed you here, let me know who so I can thank them.